A “Brand Channel” is essentially your brand’s Facebook page turned into a television channel. What that means is thanks to the amazing Zexton IT Solutions platform you can Upload, Store and Broadcast both LIVE and pre-recorded video content for the entire Facebook audience to see.
Southcenter Community Baptist Church
And with more than 1.3 billion users and 757 million daily active users – 130 million in the U.S. alone – that’s a pretty big audience.
Go LIVE with a product launch or special event and garner instant feedback from customers and potential customers.
Video-on-demand (VOD), be it pre-recorded content or footage of a past LIVE event, can also be stored in Linear, Playlist or Master time line display sections for all to easily play and watch.
A company’s Brand Channel is far from just a one-stop video source on Facebook. As one of only a few select API developers, Zexton IT Solutions allows clients access to a wealth of extremely helpful user information as well.
Track and Monitor what viewers are posting and sharing and design efficient marketing and advertising campaigns toward this specific receptive audience through display ads on Facebook, in-stream ads before and during videos and API bridges to existing e-commerce websites.
There was a popular song that came out in the 1980s titled “Video Killed the Radio Star.” While it was a “one-hit wonder” about the sudden emergence and popularity of music videos, the quick rise in video viewing have many wondering if videos are the next big hit when it comes to online marketing and advertising.
With more and more people watching content rather than reading it, the evidence suggests that video is truly “killing” the print star.
Not only is the overall percent of Internet users watching videos on the rise, but the amount of time being spent on each website is going up as well. Nowhere is this more prevalent than on Facebook. In the first month of 2014, Facebook users watched a total of 118 million hours of video. This is an incredible jump up from its average of 40 million per month for 2013. It is an upward trend that is expected to continue.
In terms of using video for marketing purposes, a leading global technology research firm concluded that online video is starting to play a huge role in reaching new audiences and garnering higher levels of engagement.
Allen Bonde, a well-known digital strategist and advisor, echoed these sentiments in a recent report. He added, however, that it is vital for all companies to stand out in this “rich media world” through art (a clever concept or great lead) and science (a top-notch syndication plan or dynamic online platform).
A combination of engaging, quality video and in-depth analytics of the audience, Zexton IT Solutions Brand Channels are the perfect blend of art and science.